- My Pet Identity -
Biometric authentication as a service
Personalizing is hard
Old technology
Data is in fragments
A global challenge
Free-living domestic
animals such as stray
dogs and cats reproduce
exponentially.
Our vision is to
Make a global animal identification secure database
Our vision is to
Our platform for animal identification and authentication
Empowering identification
- Scanning animal eyes with mobile application
- Digital identication platform confirms the scanning and creates a encrypted unique
file of the animal.
Empowering identification
- Scanning animal eyes with mobile application
- Digital identication platform conrms the animal identier and owner
Market
Operations today
Strong presence in Nordics and Europe.
**First active operations in Nordics and Europe
Size of the market in Europe
The dog population in Europe 90 million*
The cats population in Europe 106.4 million*
An estimated 85 million*
European households owned
Scenarios
Market cap of the total potential market
Best: 50% = 1,5 billion €
Average 25% = 750 million €
Worst: 5% 150 million €
Software as a service
Fremium
Individuals using our tool
for free with limited
features.
Free users create positive
word-of-mouth and
traction
Pay per scanning
Pay per scanning plans in different tiers and sizes. Per user price ranges from
€1 to €15.
Payment per scan gives a positive
impression that the payment is worth the money.
Onboarding services
Training, How it works
services & workshops.
Also, free webinars on
various topics.
Competitive advantages
Core features
- Smart application
- Team and brand management
- Cloud secure database
- Analytics
- Availability anywhere, on any device
- Integrations and automation
- Ecosystems
Power of the community
Our pet community has momentum. Our
users are active ambassadors and
evangelists of the company.
Our future plan
Customer acquisation
Heavy focus on active customer acquisition
The sales team from 10 to 500 people in 5 years Active sales process, based on meetings
Improved self-service model to scale as a secondary focus.
1st goal: most trusted sales enablement partner in Europe through our partner network, marketplaces, and community.
Future focus outside our borders
2022 expansion to Europe through hires and greater eorts in marketing.
2023 EMEA/US expansion and 1st company acquisition to help the growth.
2026 Global expansion and 2nd company acquisition to boost globalization.
Team
Founder & CEO
Toni Koutu
Veterinary Partner Team
Co-founder
Anne Koutu
Development Team